【人教课标选修9】Unit 5 Inside advertising

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Unit 5  Inside advertising

Lecture 1   words and expressions

Teaching aims: make the Ss to master the following words and expressions.

Teaching important points: words

Teaching difficult points : the differences between words

              Rise and raise   worth , worthy and worthwhile

Teaching methods: pair and group work

Teaching steps:

I，words

1.      advertise  v.

advertise sth.    advertise for sth/sb

n. advertisement  answer an advertisement

place/ put/ run/ publish/ insert an advertisement for sth

2.      inform

inform sb of sth    make sb informed of sth

3.      expense      at one’s expenses

4.      rely on =lean on =depend on

5.      response

in response to        respond to

6.      fashion

come into fashion        in fashion      

go out of fashion  adj. fashionable

II. difference between words

1.      worth

a.      sth be worth +money

b.      sth be well worth doing

   worthy

a.      sth be worthy of + n

b.      sth be worthy {of being done

               to be done

   worthwhile

a.      It is worthwhile to do sth /doing sth

b.      It is worth one’s while.

2. rise     raise

rise  vi. 不用被动语态。 上升。 上涨  起身  起床

a rising sun                

a risen sun

raise  vt. 把…举起   增加  种植  唤起  提出 抚养 筹钱

        collect / raise money for 

raise one’s voice

III. Homework

 Ask the Ss to bear the words above in mind

After that , do a piece of paper to train the Ss’ ability of using the language.

 

Lecture II     Reading

Teaching Aims:

1.      Learn and master the words and expressions that appear in the lecture.

2.      Train the students ‘reading ability.

Teaching Important Points:

1.      Improve the students’ reading ability.

2.      Enable the students to understand the text better.

3.      How to get the students to master the useful expressions.

Teaching difficult points:

Master the following sentence structures:

1.      As well as reading the right audience with the right technique, advertisers must also place their ads in the right medium.

2．As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear.

Teaching methods

1, Discussion to help the students know sth about the ads.

2, Fast reading  to get the general idea of the text.

3, Questioning –and-answering individual work to make every student work in class.

Teaching Procedures:

Step I. Greetings and revision

Step II. Warming up

1, where do you see or hear ads ?

2, Can you think of anywhere else you see or hear ads?

3, Do you think ads affect your life in any way, eg, do you dress differently because of what you see in ads or buy things

you might not otherwise buy?

4, How many ads do you think you see or hear every day? Can you remember the names of any products that were being ads ?

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 If so, why do you remember these and not others?

Step III. Pre-reading

1, Look at each of the ads on the next two pages and discuss the questions with a partner.

1, What does the ads want u to do?

2, how does it try to persuade u to do this?

3, Which ads do you think are the most effective? Why?

2.Now look at the first group of questions in the Comprehending section . Keep these questions in mind as you read.

Step IV. Reading

1, What is an ads?

2, How do ads make effective ads?

3, How effective are ads?

Step V.  Comprehending

Make notes about what you have just read under the following headings.

Who advertises?

Why do they advertise?

Where do they decide where to advertise?

Does advertising work?

Step VI  Discussion  Page44

Step VII  Homework

Notes:

Lecture III  Listening , speaking and writing

Teaching Aims

   To get the students to master the usage of the important words and phrases.

 Improve the students’ abilities of using language.

Teaching Important Points:

1,Improve the students’ ability of using the language.

2,How to get the students to master the useful expressions.

Teaching difficult points:

  Write a short as using what have been mastered.

Teaching methods:

   Pair  and group work

Step I, Revision

Ask the Ss to talk about how advertising works

What is ad?

 Why? How?

StepII.Discovering useful words and expressions. Do exercises1,2,3

StepIII Listening

StepIV.Writing

Choose one of the things advertised in the listening but write a different ad for a different target . Some possible targets are listed below.

Then perform your ad to the class. Ask them to guess who your target is.

Step V. Homework        

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