标签：市场营销广告,营销广告语,市场营销广告策略,
大创意(1),
The request you mad to us - your agencies , and in thiscase specifically to Ogilvy & Mather - was”. . .not onlyto bring examples of ‘big ideas’ but also to cover suchareas as how to brief agencies to create big ideas, howto recognise them, and how to develop and sustain themboth internationally and over time.”，
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