The main goal of this company was to [explain].
Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]
This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.
or:
This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:
[Reason 1}
[Reason 2]
[Reason 3]
OR:
[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:
§ A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.
§ A prospective [customer/client] list has been drawn up.
§ Strategy meetings are being held every Monday, Wednesday and Friday evenings.
§ This business plan has been drawn up.
[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]
We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.
[Product/Service] Description
[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:
§ Offers the lowest price on the market
§ Is the most technically advanced
§ Offers more useful features
§ Saves them time and money
§ Offers our users better value per dollar spent
§ Provides an alternative way to achieve a similar task.
§ Provides a service which is not presently available in this area.
§ Is strengthened by a team with combined experience of XX years.
§ Saves them time and money
§ Provides an alternative, cost effective way for them to realize a similar goal.
We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.
The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation: 【您现在阅读的文章来自“中国人才指南网”，请记住我们的永久域名：www.deyou8.com哦/ 】
1. Overnight delivery
2. Cold storage
3. Incorporate preservatives
4. Shipment within two weeks to distributors.
5. Specially padded boxcars.
Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.
[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]
Short Examples:
1. Our carpet cleaning machinery is state-of-the-art.
2. Our consulting practice will address these specialized areas: [list]
3. We will only rep these specific product lines. [list]
Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:
1. Hiring staff specialized in these new areas.
2. Increase our continuing education and training expense.
3. Adding complementary lines.
4. Make regular investments in new equipment.
Objectives
Long Term
[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:
Present market is estimated at $XXX. Our goal for market share is XX%.
We want to be considered by our peers to be the market leader in sales as evidenced by:
Trade industry awards
High end of scale in financial ratios
Major market share
Technical excellence (awards, honors, etc.)
Community involvement (Rotary, United Way, etc.)
Short Term
Market share goals -
1. First Year XX%
2. Second Year XX%
3. Third Year XX%
4. Fourth Year XX%
[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.
1. Budget for complete computer training for appropriate applications.
2. Set up, Maintain] employee benefit program for continuing college education.
3. Budget for necessary seminars and/or continuing job-specific education.
4. Maintain state-of-the-art accounting system for careful tracking.
5. Monthly reports on financial status vis-a-vis the industry.
6. Aggressive recruitment of the best technical staff in the industry.
7. Support company involvement in various local and national charity events.
Competitors
Name
Address
City, State
Strengths:
§ Location - next door to supplier factory, on major artery, close to terminal, etc.
§ Pricing - Low cost producer, known for aggressive pricing policy.
§ Delivery - ships overnight to anywhere in the world.
§ Management - Everyone has an MBA from Harvard.
Weaknesses
§ Service - takes more than 3 months to receive spare parts.
§ Dedication - If it’s sunny, they’re on the golf course or ski slope.
§ Machinery - Slowly approaching obsolescence unless replaced within six months.
§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.
Competitive Advantages
The distinctive competitive advantages which [My Company] brings to this market are:
Experience in this market. [I/we] have XXX years of hands-on experience in this industry.
Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.
The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.
Our targeted minimum gross profit margin for a category must be XX%.